TOBEY KARPENKO
Product Designer crafting experiences where AI, emerging technology, and timeless craftsmanship come together.
A few things I love
I sweat the small details, trust the data, and build products that make people smile from the very first interaction.
Designing the First Experience for Meta Glasses
Bringing Meta’s new visual identity into a launch-ready onboarding experience.
Scaling Onboarding Across Meta’s Wearable Portfolio
Building a reusable onboarding framework that accelerated launches across Meta’s growing AI wearables portfolio.
Growing Wearable Engagement Through Experimentation
Continuous optimization across onboarding, education, and activation.
Messaging on AI Glasses
Creating a multimodal messaging experience using Meta Ray-Ban Display Glasses with Neural Band.
AI Local Discovery
Defining how AI helps people discover the physical world on Meta Ray-Ban Display Glasses with Neural Band.

Designing UCLA’s Digital Wellbeing Platform
Building a digital home for health and wellbeing for 40,000+ UCLA students.






